Kalevala Pink Ribbon jewels are novelties of 2015 and 2016. There is only a limited amount of these beautiful jewels available. As the name suggests, the revenue of these jewels is used to support the Finnish cancer organization’s (Syöpäsäätiö) Pink Ribbon fundraising, because 5 euros of each sold Pink Ribbon jewel will be donated for the organization. The autumn 2015 Pink Ribbon jewels are based on Kalevala’s classic Fountain collection. Deviating from the Fountain collection the Pink Ribbon jewels have a pink synthetic zircon that resembles the theme colour of the Pink Ribbon fundraiser. The autumn 2016 Pink Ribbon jewels are based on Bubbles collection designed by Mari Saari. Bubbles is a traditional and popular collection and in the Pink Ribbon version of it, the stone is a pink coloured quartz instead of a rock crystal or onyx.
The 2016 Pink Ribbon jewel was chosen to be one that has been in Kalevala’s selections for years, Bubbles designed by Mari Saari. This was made with a pink stone that is on sale only for a limited time. The jewels remind you of bubbly moments of joy, and these moments can give you energy. The collaboration between Kalevala and the Finnish cancer organization (Syöpäsäätiö) has been very profitable, and they have collected huge amounts of money for breast cancer research. By buying a Pink Ribbon jewel you can show your support to those who suffer from breast cancer and do some good with a small donation. The Finnish cancer organization (Syöpäsäätiö) has for years been the strongest private investor of breast cancer research.
